The idea about this dark part of internet came up when I was surfing on a shortwave radio in the middle of the night. Suddenly, I caught the words ‘Tod und Sterben im Internet’ from a German channel. The program was almost ending. ‘Tod und Sterben im Internet’ means ‘death and dying on internet’. How sad it sounds! But what does it actually mean? I can’t give a better description than the next I found on the internet:

‘They are born, they grow, they are loved by a few, they communicate a few things, and then they go on to die. The death of a website generally goes unmarked, unnoticed, and unrecognized. A dead website is no longer a valuable enterprise but a historical record, a fiercely marked arena of time. A website that has died gets no funeral, no sendoff, no eulogy, and often gets no final words. Websites seem to die a strange death – they are both very public and very private organisms, created by a living few for a living audience and when they pass, the act of viewing them or reflecting on them is inherently solitary. (see: www.deckchairs.net/blogs/main/archives/000721.html)

You would think that the Google Robot which spiders every online information and transfers it to earning would also have an answer to this interesting problem. Unfortunatly, after searching for a week I was not able to find any answer at Google or Google Lab.

On the contrary, I found that search engines in general do not like dead sites. One of their princpiles is to deliver more actual and content dynamic sites in their results. Therefore they don’t like dead sites, dead links and every website which has any smell of death. They even don’t like what we might call exhausted sites, sites which are build up ones and never changed or worked on later. These can also be interpreted as potantially dead or close to dead and are therefore placed at the bottom of the search results.

The searchengines might not be interested in them but that does not decrease their importance for the history of the internet or social-economic sciences. The questions mentioned at the top are worth studying this problem in depth. Still, it should be mentioned that the general interest in the topic is still waiting. This might come in the near future.

In fact the few information that are available on the internet already give a hint to the coming up. The website www.archive.org gives for example an insight into the history of many websites. If you type an URL in their ‘waybackmaschine’, you might get screenshot results from 1996 on. It is interesting to follow the development of the design of some nowadays very popular sites. Archive.org is connected to Alexa and therefore shows only the sites which are ‘caught’ by Alexa. Neverthless, it is a very important and highly valuable contribution to this field.

Another site called www.disobey.com shows in the category ‘ghostsites’ a list of dead sites or ghost sites like they call them. There are also comments added to some dead websites; about their development and the reason of their death. The site and its list are a product of personal input of the editor of the site, Mr. Steve Baldin.

Of course, also in this field the smart ones are first. A website already promotes itself with ‘How to bring your site to life again’. Like their co-operators in the company world, they promise to bring life in a dead website. Within three months your dead website will have the best position at searchengines. Another website explains how you gain benefit from a dead website. Imagine website x was working in the travel business. You also have a travel website and know that x is out of life. So trace the backward links to x, explain the situation to the webmasters of these given links and tell them that your website could be a subsitute for the dead x. Your site will have, so the website confirms, in no time 10-20% more quality linkpartners.

Unfortunatly, the social rule seems to be valid also over here. Like the Dutch expression says: ‘For the one it is his death, for the other his bread.’

Not to be a bread for others, don’t forget to say when you open your browser each morning and see your homepage:

Still Alive!

Anyone who does business online (and actually takes money from other people) must, at some point, bite the bullet and choose a credit card processing company – this can be quite an expensive decision.

There are effectively two different ways of going about this; you can either go for the free accounts or the specific merchant accounts.

But what is there to distinguish the two? After all they both allow you to accept a payment from a credit card holder right?

Well yes, they both allow you to accept payments from people with credit cards – but there are some underlying and fundamental differences that you should be aware of.

Lets have a look at merchants accounts (ICann, WorldPay or 2Checkout – just as examples), when you register with one of these guys you will have to provide information relating to your business and prove that you are actually a registered business.

You will also have to pay a setup fee, from personal experience I know that this can be in the order of several hundred dollars, you will also pay a yearly subscription or support fee – again this is typically a couple of hundred dollars a year.

You might think that this is OK – but don’t forget you are also paying a percentage of the transaction value, this can be anything up 4.75%.

From this information alone we can see that for the little guy this is quite a high cost – especially if you’re just starting out and you don’t even know if your product/service is going to take off.

There are also other things that you need to be aware of when looking at professional merchant accounts, for instance 2Checkout will, from time to time try and actually call your customers (a selection of) and verify that the goods have arrived – if they can not do this then they will potentially refund ALL currently held sales.

I mention this as I was made aware of 2CO’s operating policy (this morning) by one of my fellow online marketers – this guy lost $5,000 because 2CO phoned the wrong person and lets face it, once you’ve delivered the products and given a refund how many people are going to say ‘Yes, here are my credit card details again’ – not very likely – and then cancelled the merchants account without so much as saying sorry.

So in other words make sure you read the fine print – there is typically stuff in there which is not really in your interest.

Anyway, that’s enough about merchant accounts, now lets consider the free accounts – and the first thing to be aware of is that there is no such thing as ‘free’. With the free accounts you typically don’t pay a setup charge or even a yearly charge – you do however pay a percentage of the transaction value, this can be anything from 1.5% up to 4%.

The two main suppliers of free accounts are PayPal and StormPay. It should be noted that although they both provide pretty identical services there are advantages and disadvantages associated with each of them.

For example, StormPay typically charge slightly more per transaction then PayPal – however PayPal charge more to get your money out then StormPay. PayPal is also VERY quick to respond to allegations of foul play (whether it exists or not) and typically very slow to do anything about it (besides locking your account).

PayPal also has some bizarre habits when it comes to money laundering rules, for instance my younger brother plays on Ebay and makes a few dollars here and there – nothing suspicious about that right (especially seeing as Ebay owns PayPal) but for some reason when his balance went past $50 they locked his account for a couple of weeks and sent him mails requesting proof of ID and wanting an explanation of where the money had come from.

No such problems with Storm pay, they validate you when you sign up by effectively linking you to your credit card to your address – any suspicious transactions are followed on a more gentlemanly basis. As of the time of writing I have not heard of anyone using Storm Pay having their account locked for questionable reasons.

In terms of signing up for the service StormPay is by far the quickest and in terms of market saturation is also on the up and up (PayPal is the established norm but StormPay is catching up quickly).

One thing to remember no matter which type of payment processor you use is that if a customer demands a refund 9 times out of 10 they’re going to get it – unless you can satisfy your processor that you have done everything that they require (so for PayPal if you’re sending tangible goods you need proof of postage that identifies what you’ve sent and in the case of allegations of ‘no delivery’ proof that it has been received – and then there’s still no guarantee that they’ll rule in your favor).

One important distinction between payment processors will relate to geography, i.e. where in the world they accept payments from. Most of the free services do not accept payments from central Africa or south East Asia, this is purely to do with level of fraud (Just think Nigeria).

To summarize, for the brand new business who has little or no client base and has no idea if their offering is going to be picked up by the market it is better to start with a free account, my personal recommendation being Storm Pay. If your business later grows and requires specific merchant account functionality then you can always upgrade or pick one from the market.

A good website is a website that works, if you have created your website to sell some products, you can say that your website is a good website if it does sell products.

* But are you selling as many products as a good website sells, or you are only selling a few products now and then?
* Are your sales pages good enouth to consider your website a good website?
* Do you have enough visitors to your website to consider it a good website?
* Do you have enough return traffic or all your visitors are first time visitors?
* Do your visitors stay enough time to consider your website a good website?
* How can you know for sure if your website is a good website?
* What kind of questions should you be making to yourself to know if your webite is a good website

ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW IF YOUR WEBSITE IS A GOOD WEBSITE

*  Who cares?
*  What are you looking for?
*  What kind of visitors do you have?
*  Which is your priority?
*  How should you mesure your success?

WHO CARES?

If the website belongs to a company, then the web pages don´t belong to a single person, there´s not only one person that can say if you have a good website, so you will have to round up the people that are vitally interested

You will find the techno-geeks, the sales people, the public relations people, etc. etc. and everyone of them will have their own idea of what is a good website.

But once again as the website belongs to ALL the company, the people on your company who care enough to judge the website, should be asked to join the team and take some responsability about the design of the website.

WHAT ARE YOU LOOKING FOR?

Every one of the people who cares about the website will have their own idea of what they want out of a good website. Many of them will just be talking on behalf of their own departments, but you must force them to think on behalf of the company.

Every department can have their own objetives, goals and aspirations, every one has his own idea about what is a good website, but they need to think as a company, and the conclusion must satisfy most of them, and if you can, your must create a good webpage for all of them.

WHAT KIND OF VISITORS DO YOU HAVE?

Every website has first time visitors, returning visitors, curious, buyers, people that arrived by mistake, people that spend a short time at the website, people that spend a long time at the website, etc.

What kind of visitors do you want, the ones that show more often, the ones that read the most pages, buys more stuff, buys more frequently or spend the most money?

Which are the most important visitors for your company, to think that you have a good website?

Once you get them you can be satisfied that your site is a good website

WHICH IS YOUR PRIORITY?

Once you know what everybody wants, you will have to prioritize everybody´s goals.

Will you go after increasing visits, selling more products per visit, provide more information about the company and it´s products, improving customer satisfaction.

After a discussion that will depend on how many people is giving their own opinion about what cares most, you´ll end up with your own list of priorities, and the ones that will not be satisfied with their request, at leas will know why.

HOW SHOULD YOU MESURE YOUR SUCCESS?

How can you be sure that the numbers that you are getting are telling you that your site is a good website, It depends…

* If your main priority is to get visitors, then www.Alexa.com and it´s ranking can help you on that, but you can also use some javacript and or cookies.
* If your main goal is revenue then the sales will have the leading voice.
* If you are going after customer satisfaction then you must agree with the other members of your company how will you gather satisfaction data and how will you weigh it.

All the information that you gather must help you take business decisions. It´s not a matter of getting as much information as you can, because too much information can be as bad as not enough information.

Make sure that you keep on measuring your success, make it part of a constant improvement process, because the web changes month after month.

Then you´ll really be able to tell if your website is a good website

Having assured yourself of a sensible and thorough decision, you can start looking up for free online business advertisements. Weigh up your prospects and see the most lucrative of them all. However, you also need to see the reality that free online business is not necessarily free. There may only be some aspects in the business wherein you do not have to invest any amount to actually open up your online business.

Otherwise, there are bills to pay — internet access, computer maintenance, electric bills, food, etc. Keeping this in mind will prevent you from getting bitterly disappointed.

Next, look up actual experiences of online entrepreneurs who are now earning thousands of dollars. From their experiences you may learn several things that will help you become ready than ever to launch your free online business.

- On getting a domain – Accept the fact that you cannot open up an online business without a website. In looking for a domain, there will be some free offerings while some are paid. Either you choose the free online business domain offerings or the paid ones, remember to research on the features of the domain you will get before starting any transaction. If your online business need more than what the free online business domains are offering, do not hesitate to register in a paid domain.

- On Web hosting – your online business domain must reach everywhere. Better not search free offerings for these and choose the best services, even if they might cost you some dollars. However, choose the web hosting service that offers the ones you need. Do not spend on other features that you do not require.

A reliable web host has great uptime record, offers excellent customer service and has a reputation in the search engines. You do not need empty promises in web hosting services.

- On Website stats – Your online business will rely largely on the users it attracts. It is important to have a great tracker that will actually show you how many visitors you got and be able to identify each one. You must also know their reaction to your website. Know the pages they view most, so that you can refine your website and improve your marketing efforts.

- On Ad tracker – like the website stat, advertisement tracker assists you in knowing which of your marketing campaigns have the best results.

With the advertisement tracker, you will know how many users responded or reacted to your ad. Probably not all your marketing techniques are effective. With the ad tracker, you will know exactly what marketing techniques to retain and continue doing.

- On Auto responders – these tools will assist you in following up your numerous client’s requests and queries with necessary data they ask for and you think, they might need.

- On List hosts – for your free online business to prosper, you must know how to capture your target customer’s email address. By knowing their e-mail addresses, you can contact them on a more personal level and build a trusting and credible business ‘relationship’ with them.

Your free online business will also flourish more, if you as its manager and administrator educate yourself in making your venture prosper. Many courses online offer free online business training and comprehensive orientations.

Many free online business information from reputable websites give you tons of tips on handling your internet business.

Free online business may not be very free. Nevertheless, in breaking down the aspects you need to have and know in getting started, you will find many free offerings to take advantage of.

Surfing the World Wide Web involves traversing the connections among hyperlinked documents. It is I of the about common ways of accessing World Wide Web pages. Theories and models beginning to explain how observed patterns of surfboarding behavior emerge from fundamental human entropy hunt processes. Hence, the ability to predict surfriding patterns has the potential to be instrumental in solving many problems facing producers and consumers depicted object. For instance, website designs lavatory be evaluated and optimized by predicting how users volition surf done their structures. Web node and host applications lav besides reduce substance abuser perceived network latency by pre-fetching cognitive content predicted to be on the path of individual users or groups of users with similar patterns. Systems and interfaces john be enhanced by the ability to recommend mental object of interest to users, or by displaying info in a way that best matches users’ interests. Proper depth psychology of a website’s activity is therefore an authoritative process that supports an enhanced and intelligent design of a website. Continued from Page 1. Given the limitations of the data recorded in memory access logs, it is not surprising that sites command users to adhere to cookies and defeat caching to gain More accurate usage.

Still, numerous sites either do not employment cookies or do not compel users to accept a to gain entree to message. In these cases, determining alone(p) users and their paths through with(p) a website is typically done heuristically. Even once cookies exploited, several scenarios potential a previously encountered is refined. If the petition is coming from the like server regardless of the agentive role, the postulation is treated as organism issued by the equal. This is because a unequaled is issued to only single web browser.

If the asking comes from a known horde, and then we could wealthy person a new to(p) or the, otherwise the bespeak is from a dissimilar. It is significant to point out that these latter two cases could too be issued from non- compliant crawling software package. An interesting set of scenarios pass off a unexampled is encountered. If the call for is from a legion that has already been and the previous economic value of the was “null” and the federal agent is the, it is carnival to conclude that the quest is from a young that just received their first from the waiter in the previous. If the guest is not victimization obfuscation package, unity would expect the following requests from this to altogether contain the.

Withal, suppose the previous time value from the innkeeper and was a another(a), it could be the obfuscating requests, or a Modern from the ISP victimisation the version and platform as the from the previous. Barring any other piece of supporting evidence like the referrer line of business or consulting the’s topology, it is difficult to decide which the correct scenario is. If the is from the previous, but accompanies a New from the boniface, it is funfair to wear that a raw has entered the.

Of course, a wet behind the ears(p) from a fresh master of ceremonies regardless of the is a novel. You bathroom likewise learn something approximately visitors by studying their realm names. Though the lumber file cabinet may record IP addresses, your analytic thinking program commode make up one’s mind from many of these IP numbers the associated world or ISP. This might tell you if your almost customer – or competitor – has been looking at your pages. The all but simplistic assumption to make close to users is that to each one IP destination or demesne name represents a unequalled.

Using this method, whole the requests made by the emcee treated as through and through from a single. Once a newfangled is detected, a recently profile is created and the corresponding requests associated to the newly. Several methods that consumption additional recorded in the accession logs or other heuristics as well conceivable. One refinement is to economic consumption the airfield. Using this method, freshly users identified as above as well as requests coming from the machine give birth agents. Another refinement is to place session timeouts on requests made from the machine. The intuition is that if a certain amount of time has elapsed, the old has left the and a has entered. A IP name and address is encountered (put on this is a ), or 2. an already IP speech is encountered and: * a session is terminated due to a timeout, get into a has entered the. Thence, if a substantial part of your statistics imply that many of the hosts and timeouts were from hosts in the land/IP turn to space, you crapper infer that a big identification number of website users either connect to the via ISPs with lading balancing proxies, or that a prominent phone number of users admittance the from within the sphere, as would pass with a magnanimous company, or that some combination of both cases exist.

As the popularity of the Internet continuously grows, it is only natural for the content providers to start looking for different ways of making money from the content that they publish online. Basically, there are three ways for users to earn money from content; one is through advertising. Here, the content is available for free; however it comes with certain ads or links to their sponsor sites.

Another way for content providers to make money is by charging subscriptions, wherein consumers are required to pay a certain amount in exchange for access to the content for a certain period of time. The downside to the subscription model is that it only offers one choice to the consumer – either they do not pay the subscription and thus get no content or pay a substantial fee to get all the content. Oftentimes, this kind of choice led the consumers to move on to sites that offer content for free. Meanwhile, the third form of revenue is through donations that are solicited by the content providers themselves.

However, in 1998 a fourth form of revenue was proposed – the micropayment system. The concept of micropayments would not die down completely, nor would it fully come to life. What are micropayments, exactly? Micropayment is generally defined as the means of transferring small amounts of money (usually in pennies, nickel or dimes), usually in purchasing digital contents like music, movies, games and others.

Since charging such small amounts through the customary payment system like credit cards is impractical, the micropayment system is a viable option for those websites that wish to go “micro”. The main objective of micropayments is to target a high volume of consumers by offering content at a relatively low price. It is also usual for micropayment systems to accumulate several payments and then charge it in one regular payment.

Most micropayments advocates firmly believe that the micropayment system is the solution to the free rider problem for those sites that are solely dependent on advertising. As for websites that are charging subscription fees, micropayments will be a viable alternative in order to increase the number of their consumers.

However, regardless of all the benefits that micropayment systems seem to offer, its popularity among the consumers did not quite catch on for quite a time. This is mainly due to the pressing disadvantages that micropayment detractors are quick to point out. Most micropayment system detractors insist that micropayments would cause inconvenience rather than convenience to consumers. How so? The most popular argument used is the “mental transaction cost”.

What does mental transaction cost mean? Well, this is where a consumer stops and thinks twice whether the content is actually worth the price, regardless of how small the price is. This could cut down the number of your customer, since more people are likely to opt for free content.

The people pushing micropayments believe that the dollar cost of goods is the thing most responsible for deflecting readers from buying content, and that a reduction in price to micropayment levels will allow creators to begin charging for their work without deflecting readers.

Another possible drawback to using micropayment systems is that it requires the consumer to use major credit cards. Remember that Internet consumers are quite diverse in age; therefore, you cannot assume that all of them would have credit cards. Since teenagers are under the legal age, they do not have credit cards. Moreover, even among those consumers living in highly developed countries, not everyone has a credit card, and borrowing someone else’s credit card just to read a certain article in the Internet would prove to be a big inconvenience. Simply put, micropayment systems could very well alienate those consumers who do not have credit cards.

So with all these disadvantages, why do we need micropayments? With the growing demand for ethereal products (like information) in global economies and their immediate delivery at a low cost, the customary payment methods seemed to be impractical. Since most information found online (Web pages, Web links, etc.) cost barely a penny, the cost of charging in the usual payment method would turn out to be more expensive than the actual product. Thus, micropayment is a viable alternative.

A lot of content providers agreed that micropayments offer them the opportunity to regain the cost of online publishing, even possibly make money, that is, if they are popular enough. At present, content providers see their online popularity as a disadvantage since their popularity requires them to pay for large amounts of bandwidth. Another benefit that micropayment systems offer content providers is the opportunity to be completely free from sponsorship and advertising, which offers them more independence. Without advertising the provider could concentrate on publishing materials that interests their consumers instead of what interests their advertisers.

Micropayment systems are showing signs of recovery recently, what with the launching of Apple’s iTunes $0.99 a-song, the model is finally showing some signs of life. Furthermore, reports on the state of the paid content market shows that, content purchases below $5 increased 707% in 2002. A veritable accomplishment, since it made a seven-fold leap from virtually nothing.

Although, millions of people find the notion of purchasing $.99 songs at iTunes attractive, Apple’s administrators themselves admitted that most consumers still prefer purchasing larger album packages instead of the per song purchases. After all, Internet users do not purchase content as if they were a piece of candy. Some micropayment solutions even admit that their customers are loading less money into their accounts than what they initially expect which means that a considerable barrier still remains. Now, whether the micropayment system will eventually find success this time around or not will still depend on the consumers’ behavior, a hurdle that is yet to be crossed.

The main advantage of Pay per click adverting is that you only pay for actual clicks on your ads. Pay per click internet advertising lists your ads according to your bids on your keywords. Of course, ads which pay more are ranked higher.

Google Adwords and Yahoo Search Marketing are the two most popular Pay per Click programs on the net.

Another advantage of Pay per Click programs is that you can constantly monitor the progress of your ads, edit your keywords, change the bids on your keywords, Change the Daily Budget (You can set a daily budget for your ads. After your daily budget gets exhausted, your ads stop running. on that day) This can be done anytime and any number of times. If you find your ads are not working for you , you can pause the ad or simply delete it.

Before you actually launch on a pay per click advertising, make sure to check out your competition. It will give you a good idea as to how to structure your ad. Also make out a list of keywords with which you want to link your product. A useful tip is to try out Wordtracker’s trial package to get the necessary keywords. You can also get the KEI (Keyword Effectiveness Index) here which will allow you to determine the niche keyword and not get lost in a sea of keywords. This is a very effective tool to determine the competition of the keywords and gives you a good idea as to which keywords to bid for to get targeted audience to click your ads at an economical price.

The Pay per Click advertising allows you to test market your future campaigns. If you intend to launch a full fledged website , Pay per Click advertising allows you to test the waters. You can analyse your keywords and find out which works for you best You can also test viability of the products for which you are an affiliate of.

Pay per Click advertising not only helps you in earning money but can also be a very effective marketing and information tool for your future businesses.

With its origins dating back almost 50 years ago, J.C.R. Licklider at MIT recorded the first description of the communications that could be performed through networking.  Between him and a host of other individuals with brilliant forward thinking, the idea of the internet was conceived.

The first email made its appearance back in the early 1970’s as a way for the developers to communicate with one another.  By the mid-1980’s the internet was being used by various developers and researchers as well as being tried out by many computer businesses.  It finally was given a name in October 1995.

The internet became a vital part of today’s economy.  Many companies regard it as a critical part of their daily activities.  Individuals rely on it for their communication to the outside world.  Bills may be paid, homework research accomplished, books read, Christmas shopping accomplished, music downloaded and personal relationships established through their access to the internet.

Although it may not seem so, the internet has changed greatly in the last 2 decades since its birth.  Through file sharing, remote login, resource sharing and electronic mail, it has definitely kept up with the fast-paced computer industry.  Expect nothing else through the future.

A variation on the pop-up window is the pop-under advertisement. This opens a new browser window, behind the active window. Pop-unders interrupt the user less, but are not seen until the desired windows are closed, making it more difficult for the user to determine which Web site opened them.

For early advertising-supported web sites, banner ads were sufficient revenue generators, but in the wake of the dot com crash, prices paid for banner advertising clickthroughs decreased and many vendors began to investigate more effective advertising methods. Pop-up ads by their nature are difficult to ignore or overlook, and are claimed to be more effective than static banner ads. Pop-ups have a much higher click rate than web banner ads do (about every 14,000th popup ad is clicked on).

Pornographic web sites are among the most common users of pop-up ads. Some particularly vicious types of pop-up ads (again, most often seen in connection with adult entertainment sites) appear to have either been programmed improperly or have been specifically designed to “hijack” a user’s Internet session. These forms of pop-ups sometimes spawn multiple windows, and as each window is closed by the user it activates code that spawns another window — sometimes indefinitely. This is sometimes referred to by users as a “Java trap”, “spam cascade” or “Pop-up Hell” among other names. Usually the only way to stop this is to close the browser.

Opera was the first major browser to incorporate popup-blocking tools; the Mozilla browser later improved on this by blocking only popups generated as the page loads. In the early 2000s, all major web browsers except Internet Explorer (then the most popular browser and still as of 2006) allowed the user to block unwanted pop-ups almost completely.

In 2004, Microsoft released Windows XP SP2, which added pop-up blocking to Internet Explorer. Many users, however, remain unaware of this ability, or else choose not to use it. Many others are not able to use it at all, as they do not use Windows XP SP2, but older versions of Windows. Some users install non-Microsoft ad-blocking software instead.

2. Create a free ebook directory on a specific topic at your web site. People will visit
your web site to read the free ebooks and may see your product ad.

3. Brand your name and business. You can easily do this by just writing articles and
submitting them to e-zines or web sites for republishing.

4. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales
because your visitors will visit regularly to get the visitor bonuses.

5. Start an auction on your web site. The type of auction could be related to the theme
of your site. You’ll draw traffic from auctioneers and bidders.

6. Allow people to download software or e-books from your web site at no cost. Just
ask your visitors in return if they’ll refer their friends to your web site.

7. Remember to take a little time out of your day or week to brainstorm. New ideas are
usually the difference between success and failure.

8. Create multiple streams of income with your web site. You could sell your own products,
join affiliate programs, sell advertising space, etc.

9. Model other successful business or people. I’m not saying out right copy them, but
practice some of the same habits that have made them succeed.

10. Give your visitors compliments in your ad copy. This can earn their trust and put them
in a good mood, in return they will be easier to sell too.

11. Take risks to improve your business. Sometimes businesses don’t want to advertise
unless it’s free, sometimes you have to spend money to get results.

12. Include emotional words in your advertisements. Use ones like love, security, relief,
freedom, happy, satisfaction, fun, etc.

13. Ask people online to review your web site. You can use the comments you get to
improve your website or you may turn the reviewer into a customer.

14. Out source part of your workload. You’ll save on most employee costs. You could out
source your secretarial work, accounting, marketing, etc.

15. Combine a product and service together in a package deal. It could increase your sales. If
you’re selling a book, offer an hour of consulting with it.